Clik here to view.
Personal Brand Versus Corporate Brand: Which is More Effective?
A friend forwarded a post to me penned by digital superstar Neil Patel. I like and respect Neil a lot, and generally I agree with him, but in this case, I don’t — and I think his post provides a great...
View ArticleClik here to view.
How to be the best fake possible
You’ll probably want to hurt me after you read this post. My thesis is that authenticity might not matter as much as we say, and it might be more effective to be the best fake possible. Let’s begin,...
View ArticleClik here to view.
How do you measure the value of a brand community? Ten ideas.
I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a...
View ArticleClik here to view.
What’s Next? Reflections on #SXSW 2024
SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I’ve been attending SXSW since 2010. It’s expensive,...
View ArticleClik here to view.
Nine ideas to market to young people who avoid marketing
I was recently talking with a young influencer and I offered to send her one of my books. “I don’t read books,” she said. “OK, how about an audiobook?” “I don’t listen to books either. The only...
View ArticleClik here to view.
Why AI does not mean the doom of marketing
The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts...
View ArticleClik here to view.
Marketing a radical new idea that could change sports
One of my podcast co-hosts, Amanda Russell, has an incredibly tough marketing problem. She is on the cutting edge of a movement that could overturn sports as we know it. Traditional sports training...
View ArticleClik here to view.
15 Years On, Five Ways Blogging Changed My Life Forever
This week marks the fifteenth anniversary of my blog. Crazy, right? I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone...
View ArticleClik here to view.
The art of starting and stopping content projects
When it comes to my content projects, am I a coward or a genius? This is an internal debate I have when considering my content strategy. It goes like this … I have three main content projects: A blog...
View Article
